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SKY PACKAGES GOING SKY HIGH

The sky story of success in recent years has been nothing short of phenomenal. The broadcaster has ruled the roost continuously year after year. This is by offering subscribers with the best of TV services and at reasonable prices. A tremendous competition is coming in from biggies like BT and Virgin among others. But all this notwithstanding, sky packages continue to sell like hot cakes. This is where Rupert Murdoch's News Corp is striving to get more shares in BSkyB. As of now he doesn’t own much of the shares, as much as he’d like to. None the less, the shares that Murdoch does own are again very significant.

But looking back over the years, Sky had gone on an investing spree. All this money (billions of pounds) was spent on sports, film and TV rights. But all this was indeed money well spent even as Sky is reaping in all the benefits now. In a recent report, it was stated that the giant enterprise is earning revenues of as much as £20million a week.

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This is again from sky packages recorded customer base of 10million plus households and counting. If News Corp manages to get a complete ownership of Sky, things would be all the more intimidating. In the mean while underlying profits went up by as much twenty six percent touching £520million.

This is again between the month of July and December. This apart, the money continues to flow in with as much as £800million. This is for even as sky packages sold saw more HD TV, home phone and internet services added to its subscribers. This is again going to be on the up rise furthermore even as revenue from Sky will only get better with time. This will perhaps have loyal shareholders in all smiles. But then News Corp will have to put in more funds in order to get better control in Sky which continues to see greater profits. It seems that it is for the same that boss Rupert Murdoch has also cut his yearly trip to Swiss ski resort Davos. He will rather be spending an un-happening week in London.

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