Ever since it’s glorious launch last year, 3D has been a continual hot topic with speculations never ending. It has its good share of followers who have simply sworn by the platform. Then there are those who criticize it for being rather dull. Sky 3D has impressively taken to the fascination of one and all. The only catch is that a 3D TV set, 3D channel and not to mention the 3D glasses, come very steeply priced. Yet all this notwithstanding, every major TV Maker, right from Sony, LG, Samsung to Panasonic are all into the 3D game producing more and more units of 3D TV sets. On the other hand, 3D TV set sales continue to remain rather modest, be it in US, Europe or for that matter UK.
But the game is different for Sky altogether even as it recently saw figures of as much as seventy thousand households as far as its 3D TV service customers are concerned. This is even as the overall Sky base of customers continues to soar each passing day. Sky has as many as ten million plus subscribers. Of these a good three million plus are Sky hd box customers. Thus comparing the figure of 70,000 3D subscribers with the 3 million sky hd box customers, the former becomes a rather small portion of the total Sky customer base. None the less, considering that the 3D platform is a very extremely niche one, Sky has actually done well with its seventy thousand 3D customers.
Sky’s chief executive, Jeremy Darroch, recently spoke of how 70,000 3D customers is actually a very positive and great number as owned by Sky. This apart everything from the progress of 3D to the feedback from customers has been extremely positive. John Cassy, Sky 3D’s channel director also noted that as many as forty percent of the 3D TV owners in UK are hooked to Sky 3D. In the mean while, the sky hd box customer base is ever increasing each passing day.
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SKY SPREADING THE THIRD DIMENSION
